***CA Design Annual, CA Type Annual
Creature is a premier destination for creative problem-solving.
While the rest of the world wants to get rid of problems, Creature wants to collect them. We refreshed the brand identity in that spirit—to reflect Creature as a premier destination for business problems. And a place where problems evolve into the best version of themselves. We pulled visual inspiration from the world's ultimate destinations, then warped those elements to reflect our experimental, non-linear process. The typographic glitch specifically references Creature's love of mistakes and the opportunity that's revealed from imperfection. And Creature's idyllic destination would not be complete with it's very own sunset and sunrise—created by combining the sunsets and sunrises from some of the world's most epic places.
Creature case study film
Creature brand animation. Concepted and animated by Jordan Rundle.
***CA Design Annual, CA Type Annual