Kigo Kitchen is a quick-serve, pan-asian lunch joint that serves fresh wok-fired eats.
Branding, packaging, interior design, advertising, internal comms.
Kigo Kitchen is inspired by adventure. The frenetic back alleys of the Pan-Pacific is where some of the world's best street food is found. Kigo Kitchen is inspired by this energy. The brand is loud, bold and layered, evoking the fast and repetitious nature of being an alley chef, and referencing the cluttered, haphazard environments found in Asia's most energetic cities. The bold, brushed type honors hand-crafted quick-fire bowls and loud, straight- forward messaging reflects communication on the kitchen line. By combining the exotic soul of Pan-Asian street food, with simple touches of American style, we created an unusual and dynamic graphic experience.