Art direction and design for Pride in Londons’ 2020 parade and campaign.
YOU!ME!US!WE! is a rallying cry for Pride 2020 in London, meant to be chanted, cheered and said in unison to bring unity and allyship within the LGTBQ+ community and London at large. With so much divisiveness in the world, this year we use unity as a concept though out the campaign visuals and created a tone that is both protest and party. We blended the iconic rainbow into a spectrum of colour, unifying the colours into a vibrant texture, paired with typefaces pulled from historical protests of the past.